Hotel Industry in Songdo in South Korea Essay Example | Topics and Well Written Essays - 2000 words

Hotel Industry in Songdo in South Korea - Essay utilizationSo in todays world of business amidst red ocean strategy, it is necessary to adopt appropriate merchandise method to promote your business through different tools and techniques in order to attract more and more customers. (Kim and Renee, 2005)1Singapore which is renowned international business hub known for its world class infrastructure facilities is also a growing tourist destination. In a study, it is identified that hotels of Singapore have adopted and integrated information technology into their marketing strategy which was successfully incarnate the technology into their marketing campaign. (Choon - Chiang Leong, 2001)2 Similarly Songdo International City which is touted as the next Asian business hub is attracting numerous international ventures to start their businesses of all types as the city provides best infrastructure, facilities along with diverse customer base. Songdo International City is planned in such a way that good portion of the place is prone for the establishment of hotels only. (http//www.songdo.com) So the industries trying to open their hotel in Songdo city can ask nothing better than this. In order to support the decision of inauguration a new hotel at Song do and to decide on which strategic marketing method to use for the promotion of the hotel, twain reputed hotels were selected for the purpose of interview. The infix chapter consists of analysis of the interview through comparison of both the hotels strategy of approach towards marketing and how do they manage to attract customers. Data AnalysisRutherford and OFallon (2007) states that as strategic marketing is umbrella to lot many marketing methods, save strategic marketing for the hotel industry should be limited to its realms and genesis only. Further the argument of buzz off Waller was also highlighted by Rutherford and OFallon stating that definition of marketing should be broadened in order to include al l the operational aspects of the hotel. Moreover Waller reiterates illustrated the relationship between marketing and trading operations as a continuing process without which the hotels cannot remain competitive. As hotels ar 24/7 business, it is necessary to evolve , innovate and adopt new marketing strategy each and every time in order to stay in and above the competition. 3The interviews were conducted in the marketing and sales department of two hotels situated in Songdo City namely Ramada and Best Western Premier Songdo Park Hotel. When asked about the motive behind establishing a hotel in Songdo city, both the personnel representing their several(prenominal) hotels replied that the place is hub of business and will turn into Asias next business hub that will attract lots of businesses, which means many more conglomerations, seminars, and other business cogitate activities. (Interviewee Jang and Jang, 2009) So it is clear from the above details that it is a place where most of the business happens and target customers are the business organizations for the present and in near forthcoming as well. Regarding difficulties in establishing the business in Song-do, the Ramada hotel representative stated that the hotel is actually a takeover of the already established hotel with little bit of renovation but representative of the Best Western Hotel stated that they had to struggle to get the license for the casinos and other gambling games which limited their targeted customers to only business and tourists as casinos and gambling are not the integral part of the Korean culture. This statement