Business Research Discussion Week 1 Coursework Example | Topics and Well Written Essays - 250 words

Business Research Discussion Week 1 - Coursework Example The research would help them into designing the lighting of their store to improve purchasing. The retail store should understand lighting of both the store space and the display area to improve customer buying patterns (Binngeli, 2011). If for instance, good lighting increases customer purchase, the retail firm should ideally chose to install light fixtures in their stores and allow maximum sunlight to enter the store. The main aim of the retail store is to sell the highest number of products and if lighting enables the firm to achieve this, then the firm would be quite successful. This information would be most likely to help out in the interior design and construction of shopping malls. Shopping malls are usually designed to let the maximum amount of sunlight in. This is because lighting creates a general feeling of well-being which then prompts customers to spend more time in the mall and thus they are likely to spend more money (Pride and Ferrell, 2011). Retails stores can benefit from this research by ensuring that all their products are properly lighted. They should avoid dark corners in their stores as customers would not want to move to those areas. For this reason, retail stores designers avoid corners in their product display. They tend to place products on long shelves running parallel to each